An Interrobang Faceoff: More Cover Matters
You might have noticed that we Interrobangs are an opinionated crowd.
It’s true! We have Feelings about Things, and we’re not afraid to share them.
And sometimes–gasp!–we don’t even agree.
Take Sean’s post on Saturday. In it, he posited that Young Adult covers are widely embarrassing, and contribute to an “image problem.” He writes of an imaginary adult reader:
Keep in mind, you don’t know much about YA. (And before you demand that our hypothetical reader become better acquainted with a publishing category before dismissing it, ask yourself how much you really know about epic fantasy or chic-lit or whatever genres you’ve decided you don’t care for.) You don’t know about authors like Justine Larbalestier or Meg Rosoff; there’s a good chance you won’t even realise that contemporary YA still exists, so rapidly has it vanished under a rising tide of badly-written pap.
I certainly wouldn’t blame you for thinking that YA begins and ends with this season’s ‘big name’ paranormal/dystopian romance. Which is exactly why YA has an image problem.
When Sean’s post popped up in my Google Reader, I initially found myself nodding along. Yes, the images he shared were very photoshopped! No, those boys don’t look like teenagers at all! These covers could make teenagers feel bad about themselves. That’s a problem!
Then I reached his gallery of “good” covers–the type he’d like to see in YA. And . . . uh . . .
. . .
. . . really, dude?
Covers serve several purposes. Their primary purpose is to catch the eye of a potential reader. Covers that are bright, flashy, opalescent, and nicely composed all do that. Enticing a reader to pick up a book is the first step to getting someone to buy it.
Frankly, bland, abstract covers–text superimposed on waterlilies (snooze!)–don’t do that too well. So I’m not entirely sure the covers linked above would do much for sales.
There’s a reason these covers work for adult literary fiction, though, and that’s because they convey a certain gravity and seriousness. “Read me,” this book declares, “while drinking tea at your favorite coffee shop. I’ll help you quietly contemplate your life.” Part of this is gravity by association; we know that we’re in for a serious, literary read because this is what serious, literary books always look like.
And that brings me to the second purpose of a cover, which is to make an implicit promise to the reader about the content within.
A reader of paranormal romance should be able to guess the genre from a book’s jacket. Ditto, science fiction, and fantasy, and contemporary, and romance.
For example, this cover is effective at communicating its contents (magical angst, and even more magical horses):
And it’s a safe bet that this book contains some spacey shit!:
Why is it a good idea for a cover to help a book reach an audience already amenable to its contents? Because readers are often fiercely loyal of the stuff they love, and they seek out books that will clearly contain the stuff they love. Hook a reader and they’ll stay with you for many, many books. I speak from experience here–I own more Anne McCaffrey novels than I do books by any other person, all because I saw this book cover when I was thirteen, and was excited by the really, really realistic dragon:
I’m not citing these covers because I think they’re particularly aesthetically pleasing; they’re definitely dated and they all have their flaws. But I hope they illustrate why there’s really nothing wrong about the following covers:
I think it’s important to note that people who are passionate about these kinds of books don’t find them embarrassing. I was never embarrassed to read a book with a dragon on it, or with a space ship on it. And most teen readers aren’t embarrassed to read books representative of their tastes, either.
There has been a trend, though, to obscure a book’s true contents. I assume that this is for the benefit of “reaching a wider audience” because it almost always means “removing the embarrassing stuff that literary or adult readers worry will make others look down on them.”
As you can imagine, I find this practice incredibly lame.
Why? Because three years ago, I decided that I wanted to get back into YA. And I wanted to read some great young adult science fiction, because that’s what I’ve always loved. It was not hard to easily find sci-fi when I was a teen. But the only sci-fi books I found (after a preposterous amount of searching) looked like this:
What’s worse, Academy 7 gave no indication it was sci-fi from any of the text on the inside or outside cover. Nada!
And this misrepresentation doesn’t only happen with science fiction. I recently read two absolutely devastating contemporary novels about the implosions of young lives. One looked like this:
The other, like this:
In both cases, people responded in surprise to my reviews. “I thought this book was a lighthearted girly novel! I think I’ll look this up!” Meanwhile, in the case of both Academy 7 and Singing the Dogstar Blues, reviews abound where the reader experienced some sense of dismay in realizing that they’d been tricked into reading a sci-fi novel. As much as I love sci-fi, I can’t blame them. Readers know when they’re being lied to! And being tricked is never fun!
I don’t think the current state of covers in YA is flawless. I think too many covers perpetuate the same body shaming in young girls through the promotion of unrealistic beauty that most teen magazines do. Sure, they’re overphotoshopped. And sometimes the cover model is too old, or ridiculously thin, or wearing a stupid prom dress, or (ugh) the wrong race. I’d love to see covers that reflect teenagers as teenagers really are.
But do I think YA covers are embarrassing?
No freakin’ way.
















